Jacqui and Rachel Alexander: Directors
Business: ChangePace Consulting
In their own words
We wanted to refresh our brand, our positioning and our company logo to reflect a transition in our strategy from a purely coaching company to a business improvement consultancy with people development at it’s core.
You took us through a very rigorous and valuable branding process, you challenged and help clarify our thinking on who we wished to target – you broadened our thinking on the variety of key target customer profiles that we most wanted to attract and work with. You listened to our story, helped tease out our USPs, brought fresh thinking to our brand colour palette, font choice and gave us options for the look and feel of our brand (web, social media and presentation standard). You designed our business cards and help select the right stock images to reflect our key models and frameworks. You built our website and taught us how to update it ourselves. You were always available and responsive to our many questions in the process. You made it a fun and engaging experience, resulting in a new brand presence and marketing materials that we’re absolutely delighted with. Our materials reflect our values, what we stand for as a company and the contemporary fresh approach we seek to bring to our clients.
We have received wholly positive feedback on the look and feel of our web presence and our presentation materials – the feedback is in alignment with what we wanted to create – a fresh, professional and contemporary consulting and coaching business. Our web presence was never intended to attract new companies but to provide our ‘shop front’ for what we provide – it certainly does that! Clients like our company name (it says what we do!) but thanks to your branding we know notice they remember us more easily.